On June 22, the 18th "World Brand Conference" hosted by the World Brand Lab (World Brand Lab) was grandly held in Beijing, becoming a grand gathering for companies to discuss brand, economy, and management topics, and share the strategic feast of the century. In the 2021 analysis report released at the meeting, Linggong was listed again for 8 consecutive years with a strong strength of 50.366 billion yuan. The brand value increased by 8.777 billion yuan compared with the previous year, and the market performance and brand credibility were highly affirmed.

The Chinese brand national team lineup obtained by the World Brand Lab based on financial analysis, consumer behavior analysis and brand strength analysis is also known as the "Chinese Brand Oscar" in the industry. This time it was on the list and achieved brand value. The substantial increase fully demonstrates the extraordinary corporate strength and brand influence of Lingong.

Deductive value with strength

The promotion of brand value stems from the high recognition of consumers' brand strength. From the beginning of manufacturing loaders, to now its business covers more than 150 countries and regions around the world. For 49 years, Linggong has been carrying the glory and dream of China's equipment manufacturing, and has overcome obstacles on the road of "becoming an international construction machinery enterprise.

From product winning to scheme winning, from construction machinery manufacturer to comprehensive solution provider, Linggong's core values under the guidance of the brand concept of "reliable bearing heavy trust" are down-to-earth and forward all the way. Today, in the production and operation management, Linggong has realized automation, digitization, networking and intelligence, and has built a big data collection and analysis platform. It has strong cutting-edge technologies such as big data, cloud computing and artificial intelligence. Integration, big data application, intelligent manufacturing and other aspects have been in the forefront of the industry.

With sustainable development

"Sustainable Brands for Corporate Growth" is the theme of this year's World Brands Conference. Stephen Vogg (Steve Woolgar), chairman of the World Brand Lab and Professor Emeritus of Marketing at Oxford University, said: "Brand is the image of a country. I hope more people in the world can understand the story of China through Chinese brands. In the past 15 years, I have witnessed the rapid growth of Chinese brands, some of which have a strong global influence. Brand sustainability should be a win-win for all commercial levels. By implementing sustainable development measures to achieve long-term returns, companies can continue to maintain their advantages and generate better brand awareness". Being able to be shortlisted for 8 consecutive years, and the brand value continues to rise, the key to maintaining the vitality of the brand is to keep up with the industry's transformation to sustainable energy.